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3 Questions Ecommerce Sites Can Ask During Voice of the Customer Surveys

Consumers globally have a passion for spirits. One category that’s generated a lot of interest is whiskey, from the peaty whiskeys of Ireland to Kentucky’s bourbon trail. While different state laws...

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7 Features a Voice of the Customer Tool Should Offer

Choosing the right software for online Voice of the Customer (VoC) studies. By definition, Voice of the customer (VoC) is a business term to describe “the in-depth process of capturing a customer’s...

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Nine best practices for creating a customer feedback program

Our guide to building a Voice of the Customer (VoC) program for your company. Actions to gather customer feedback and improve customer experiences don’t have to be conducted from time to time. If...

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Amplifying Your Web Analytics with Voice of the Customer Studies

In this ebook, learn how to amplify your your web analytics tools by harnessing the power of Voice of the Customer (VoC) studies. The post Amplifying Your Web Analytics with Voice of the Customer...

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New Ebook: Amplify your Web Analytics with Voice of the Customer Studies

In this Ebook you will learn how to amplify your web analytics tools by harnessing the power of Voice of the Customer (VoC) studies. Web Analytics tools give you behavioral data, while VoC studies...

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How To Create a Standout Brand Through Digital Marketing and User Research

Five Ways to Set Your Brand Above the Rest. Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through...

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How Well Do You Know Your Users?

I am coming to the conclusion that we are all living in a collective delusion. We call ourselves user experience experts or user interface designers. Yet the amount of time we spend with users is often...

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Does conversation hurt or help Chatbot UX?

Chatbot fever has infected Silicon Valley. This article originally appeared on the TopBots blog The leaders of virtually every tech giant — including Facebook, Google, Amazon, and Apple — proclaim...

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How do consumers really feel about your brand?

ON-DEMAND WEBINAR How do consumers really feel about your brand? Discovering social & emotional factors that play the biggest role on your bottom lineLeading companies know that you can’t solely...

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How to use online surveys and customer feedback for CRO

How and when to use online surveys, what questions to ask and how to combine findings with other conversion rate optimisation (CRO) methods. Conversion rate optimisation (CRO) takes in a range of...

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